Editor’s Note – March, 2013
Time flies when you’re blogging!
Anyone-a CEO, teacher, mother-will tell you a major component of being successful is time management, and being a blogger (whether as a career or hobby) is not any different!
As a beauty blogger, I have to ensure I allow myself enough time to fully assess products. Testing the majority of products only requires eight hours or less of wear time, but long-wearing products sometimes need 12, 14, or even 16 hours. The great part of examining beauty items is having the ability to wear multiple products at the same time, and other than the occasional glance in the mirror (sounds a little vain, I know!) and noting how cosmetics are wearing, it does not interfere with the rest of my day. It really is the best form of multitasking! The downside is making sure I slap the products on early enough so I am not up at 2:00 AM waiting for a product to crease, fade, smear, smudge, or whatever else it decides to do.
Photographing products and swatches takes precise planning as well. So far, I have found my best photographs are taken in indirect, natural lighting. The area I snap shots is exposed to this type of lighting only between the hours of 11:00 AM and 2:00 PM. Eventually, I would like to invest in studio lighting, but until then, timing is key.
Aside from the time it takes to photograph, apply, and wear products, it takes me an average of two to three hours to compose a single blog post. This includes editing photos, writing and editing text, and formatting the entry. Sometimes it can take a little longer, particularly if I am having difficulty coming up with the right words to describe a product, but it certainly is not something that can be accomplished in 15 minutes. I write in the evenings and on weekends, but again, I have to make sure I organize enough time so I am not awake too late.
Through this process, I have developed deep admiration for those who post on a daily basis. I started writing knowing it was going to take time, but I did not realize how important time management would become. As with any career or hobby you take pleasure in, blogging is a labor of love.
I would love to hear how you have found ways to be more efficient. Also, what would you like to work into your day that you just cannot seem to find the time to do?